Fedrigoni Group, a manufacturer of value-added specialty papers for luxury packaging, along with self-adhesive materials for premium labels, has introduced a range of paper products and self-adhesive materials for brand protection in the commercial sector.
The synergy between the paper and self-adhesives divisions has enabled Fedrigoni to design highly customizable brand protection products, with different materials and multiple functionalities, which respond in a targeted manner to the anti-counterfeiting and anti-tampering objectives specific to each sector.
Fedrigoni’s anti-counterfeiting portfolio covers requirements for the creation of seals on self-adhesive materials and tamper-evident packaging. These include voids, which are customizable film products that transfer a design or text to the substrate when removed from the item and can no longer be repositioned; ultra-destructible materials, which break irreparably if an attempt is made to remove them after application; delaminating materials, which are destroyed by delamination; and holographic materials, which can be customized with different levels of security features for brand protection.
Also available are tamper-evident products designed to prevent the cardboard on which the seal is applied from ripping if an attempt is made to open the packaging, or security papers, in which fibers, confetti and other special pigments can be embedded to increase the level of authentication. Each product offers a different form of verification and authentication, depending on specific needs: from visible solutions, which are immediately recognizable by looking at or touching the label, to forensic solutions, which require highly specialized equipment for verification.
‘The authenticity, safety and integrity of brands, products and packaging are every company’s goal and are a strategic asset from an economic and value point of view,’ says Michele De Pascalis, product manager for security products. ‘It is the needs of large luxury and fashion brands, but also of gourmet food and pharmaceutical manufacturers, which have driven us to inform all printers and converters involved in the packaging of high-quality products about the importance of safety materials. By introducing this range, which has been developed as a joint effort between the paper and self-adhesives divisions, we are responding to a growing and widespread demand for the protection of authenticity in the commercial sector.’
